Starter
$15/mo
Billed annually
- ✓Active Intelligence (limits apply)
- ✓Marketing automation
- ✓Email Marketing
- ✓Limited segmentation
- ✓5 actions per automation
- ✓Standard CRM & ecommerce integrations
+1 more features
Buy NowComparison
Email Marketing
Compare mailing & marketing-automation platforms
ActiveCampaign
Brevo
Klaviyo
Mailchimp
The verdict
Which one should you choose?
Best free option
Brevo
Start at $0 — good for trying it out before you commit.
Best value
Mailchimp
Cheapest paid tier at 6.5/mo for real features.
Most powerful
ActiveCampaign
The deepest feature set once you outgrow the basics.
Pick the free option if you just want to test the waters, thebest value pick if you need real features on a budget, and themost powerful option if you're scaling and price is secondary.
Compare side by side
Pick a tier to line every provider up at the same level — Free next to Free, Pro next to Pro.
- ✓Active Intelligence (limits apply)
- ✓Marketing automation
- ✓Email Marketing
- ✓Limited segmentation
- ✓5 actions per automation
- ✓Standard CRM & ecommerce integrations
- ✓1 user
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- ✓Daily email volume (campaigns & transactional): 300 emails/day
- ✓SMS campaigns: price based on volume and destination of messages
- ✓Email credits: price based on number of emails, no daily sending limit, no expiration date
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- ✓Up to 250 profiles
- ✓500 emails/month
- ✓$5 of mobile messages/month
- ✓10,000 Composer credits
- ✓Built-in reporting
- ✓Email support
- ✓Up to 500 email sends per month
- ✓$5 of mobile messages/month
- ✓10,000 Composer credits
- ✓Basic email templates and drag-and-drop editor
- ✓AI-powered subject line generator
- ✓Mobile app marketing
- ✓Built-in reporting and dashboards
- ✓Email campaign performance metrics
- ✓Basic customer segmentation
- ✓Contact and list growth tracking
- ✓Revenue attribution for campaigns
- ✓Engagement and click-through rates
- ✓Basic self-service portal
- ✓Account management
- ✓Order tracking and status updates
- ✓One-click "Buy again"
- ✓Basic ticket management
- ✓Personalised macros
- ✓Supports multiple agents
- ✓Shared email inbox
- ✓Email support for first 60 days
- ✓Klaviyo Academy courses
- ✓Klaviyo Community
- ✓Help Center and documentation
- ✓Getting started guides and tutorials
- ✓Product updates and release notes
- ✓Monthly Email Sends: 500
- ✓Users: 1 Seat
- ✓Audiences: 1 Audience
- ✓Maximum Contact Count: Up to 250 contacts
- ✓Forms And Landing Pages
- ✓Content Studio
- ✓Pre Built Email Templates: Limited
- ✓Custom Coded Templates: Create - upgrade to send
- ✓Reporting Tools: Limited
- ✓Personalized Product Recommendations
- ✓Next Best Action
- ✓Subject Line Helper
- ✓Basic Reports
- ✓Landing Pages
- ✓Social Posting
- ✓Pop Up Forms
- ✓Marketing Automation Flows: Free preview
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